I am an advertising and marketing strategist by trade and a New York City strategist by choice.
Today, I am is the head of the iCrossing Collaboratory, a program creating innovative partnerships between brands and start-ups or creative technologists to solve emerging business challenges, create market opportunities and build brand momentum.
I’ve worked with brands in hospitality and travel, entertainment, beauty, food and beverage, health care and financial services. Some of my clients have included Baha Mar Casino and Resort, Starwood Hotels and Resorts, Fairmont Hotels, DIRECTV, and Ally Bank. Before joining iCrossing, I worked at Planned Parenthood building campaigns that helped get health care reform passed in America – I’m damn proud of that.
I spent a year as a PR strategist working with food and beverage clients entertaining bloggers, testing out Twitter and writing funny press releases at JGA/PEPPERCOM.
After taking a Constitutional Law class in undergrad, I thought becoming a lawyer might be in the cards – the Sandra Bullock Time to Kill kind of lawyer lady. First step, get a job at a law firm. So I got a gig as a social media marketing and content nerd at the ACLU. I launched a social media strategy, worked with celebrities to end torture, and learned a little HTML. My ACLU card-carrying member grandmother (alev shalom) would have been very proud.
I have a dual Bachelors in Anthropology and Political Science from the University of Delaware. Learning how to understand what makes up group identity, community and why as human beings we crave individuality as deeply as we crave belonging. The politics, pop science and world events that shape those beliefs continues to evolve, staying close to those evolutions – slight and universal keeps me up at night.
A traveler, I count global circumnavigation as an accomplishment. My passport includes stamps from Myanmar, China, South Africa, Vietnam, The Galapagos, Japan, Spain, France, Iceland and many Caribbean islands. Next up, mastering the art of sailing in order to change my arrival methodology.