May
19th
Sat
19th
(via fred-wilson)
May
15th
Tue
15th
What Kind of Content Is King?
Content. Connection. Engagement. Authenticity. Mobile. Facebook.
These were the words I heard most during the first day of Internet Week New York 2012. They were uttered during panels and presentations, and in conversations near the Brightbox stations where you could charge your phone for free in a glowing box that locked and unlocked with the swipe of your credit card. There was actually a point in the day when I’d heard these words so often that they started to lose their meaning. So I mumbled them to myself in the back row of panels in the hopes that doing so would anchor the words to their definitions. At one point I looked up the definition of content on my laptop. The first definition was adjective; in a state of peaceful happiness.
Everyone is finally in agreement that content is king. But what kind of content is king? During the Webby session with Buzzfeed’s Jonah Peretti and Jon Steinberg, Steinberg claimed that if The New York Times wants to be a real publisher, the newspaper needs to have an animals section because if the Internet has proven anything, it’s that people like consuming content that has to do with animals.
May
4th
Fri
4th
The social genius of “RuPaul’s Drag Race”
It was recently called the best reality show on television. Its star has been called a genius. Approximately 1.1 million viewers tuned in for its most recent season’s finale. And for two iCrossing employees, RuPaul’s Drag Race has been a hot topic ever since they discovered their mutual love of the show.
Here, Gabriela Guzman and Cory Bortnicker discuss why Drag Race is more than just a terrifically campy/emotional/raw/fabulous show — but a prime example of how to use social media to amplify your brand, build your audience, and create “must-see” content.
Cory: Hi squirrelfriend.
Gaby: Hey squirrelfriend.
Cory: So — RuPaul. Social media. Internet. Go!
Gaby: First off, the entire Drag Race franchise uses an array of social platforms to —
Cory: Actually, wait. Before we dive in, I want to explore why Drag Race is uniquely suited for social media. And I’ve got a theory!
Gaby: Do tell.
Brooklyn’s $32 million Wythe Hotel [via kateoplis].
(via librarysciences)
Apr
29th
Sun
29th
I don’t care about someone being intelligent; any situation between people, when they are really human with each other, produces “intelligence.
— Susan Sonntag (via georgp)
(Source: The New York Times, via georgp)
Apr
25th
Wed
25th
life:
This picture originally appeared in the “Letters to the Editor” section of a 1940 issue of LIFE, before Nina Leen began shooting regularly for LIFE. Caption: “She is dripping wet — and wiser.”
Definitely wiser, my thoughts exactly. On that note, don’t miss out on the rest of Nina Leen’s best photographs for LIFE here.
(via librarysciences)
Apr
17th
Tue
17th
chris muir: Charisma in the classroom
One of my favorite professors from Williams passed away last week. He was brilliant, intense, and charismatic. I still have my papers and exams from his class on jazz history and spent a few hours re-reading them over the weekend. I tend to look back at previous work and minimize it with…
Apr
16th
Mon
16th
I’m 72 now. I have five grandsons and three granddaughters, and I passionately want each one of them to be responsible and have the same legal right to choose that I had.
Apr
13th
Fri
13th
Blog of a Student: How Tumblr Changed My Life
During the fall of my junior year of college I asked my sister if I could come live with her in NYC for the following summer. She said yes under one condition: I had to get a job while I was there. She wasn’t keen on the idea of me hanging out in NYC all summer while left to my own devices. And I…
