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DHL.com sees 108% increase in conversions by replacing a photo of a man with a woman

obsessed with these results. #ContentTesting!

(Source: allang, via david)
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  4. clintirwin reblogged this from maxistentialist and added:
    From my experience in advertising, this is totally unsurprising. Guys like pretty girl’s faces, and girl’s like pretty...
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  9. gifted reblogged this from david and added:
    obsessed with these results. #ContentTesting!
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  15. This was featured in #Advertising
  16. This was featured in #Tech
  17. allang posted this